Marketing Strategy and Competitive Positioning (4th Edition)
Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Κατηγορίες:
Έτος:
2008
Έκδοση:
4
Εκδότης:
Prentice Hall
Γλώσσα:
english
Σελίδες:
633
ISBN 10:
1408211947
ISBN 13:
9781408211946
Αρχείο:
PDF, 49.52 MB
IPFS:
,
english, 2008