The advertising and consumer culture reader

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The advertising and consumer culture...

The advertising and consumer culture reader

Joseph Turow (editor), Matthew P. McAllister (editor)

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Έτος:

2009

Εκδότης:

Routledge

Γλώσσα:

english

ISBN 10:

0415963303

ISBN 13:

9780415963305

Αρχείο:

PDF, 28.73 MB

IPFS:

,

english, 2009

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Tuncay-Zayer, Linda;Otnes, Cele — Gender, Culture, and Consumer Behavior

Edd Applegate — Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications)

Susannah Walker — Style and Status: Selling Beauty to African American Women, 1920-1975

Ходырева Е. Б., Капитула Н. В. — Advertising. Public relations manual: Учебно-методическое пособие

Lori Anne Loeb — Consuming Angels: Advertising and Victorian Women

Douglas E. Haynes, Abigail McGowan, Tirthankar Roy, Haruka Yanagisawa — Towards a History of Consumption in South Asia

Winston Fletcher — Advertising: A Very Short Introduction

Jacobson L. — Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

Ralph Harris; Arthur Seldon; Christopher Snowdon — Advertising in a Free Society

Bhaswati Bhattacharya, Henrike Donner — Globalising Everyday Consumption in India: History and Ethnography

Gillian Dyer — Advertising as Communication (Studies in Culture and Communication)

Clemens Wischermann, Elliott Shore — Advertising and the European City : historical perspectives.

Michael Schudson — Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

Anandi Ramamurthy — Imperial persuaders: Images of Africa and Asia in British advertising

Nancy Cox, Karin Dannehl — Perceptions of Retailing in Early Modern England

Dr Pamela Odih — Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

Dr Pamela Odih — Advertising in Modern and Postmodern Times

Pamela E. Swett — Selling under the swastika : advertising and commercial culture in Nazi Germany

Pamela E. Swett — Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany

Charles F. McGovern — Sold American: Consumption and Citizenship, 1890-1945

Thomas Russell — Commercial Advertising (RLE Advertising)

Frederic Wilfred Taylor — The Economics of Advertising (RLE Advertising)

William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith — Social Communication in Advertising: Consumption in the Mediated Marketplace

Cesare Silla — The Rise of Consumer Capitalism in America, 1880 - 1930

Pamela Walker Laird — Advertising Progress: American Business and the Rise of Consumer Marketing

Chilka Ghosh — Printed Advertisement 1947-1970: Bengali Middleclass; an Interaction

Monica Brasted — Magazine Advertising in Life During World War II: Patriotism Through Service, Thrift, and Utility

Chris Wharton — Advertising as Culture

Черкасова Е.Э. — Тексты для дополнительного чтения на английском языке для студентов направления «Экономика»

Зайцева Л. А. — Английский язык в рекламе

S.A. Chunawalla — First Steps in Advertising and Sales Promotion

Winston Fletcher [Fletcher, Winston] — Advertising: A Very Short Introduction (Very Short Introductions)

Swett, Pamela — Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany

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